Hello! I'm Ximena
A marketing specialist who actively sparks positive change through the magic of creativity and effective communication.
With a background in Business TV production, Event management, and Sponsorships & Strategic alliances, I thrive on taking an active role in shaping experiences and forging meaningful connections.
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My purpose is to inspire and empower others to reach new heights by leveraging the power of innovative ideas and collaborative efforts.
EXPERIENCE
2023- Present
Event Manager
Truffles Fine Foods
Optimized event executions for over 70 events by managing staff assignments, evaluating food presentation, and submitting timely inventory orders.
Streamlined the event's preparation by overseeing on-site presence of rental orders, menu items, and equipment while cultivating strong relationships with clients and attendees, consistently receiving positive feedback for creating memorable dining experiences.
05/2022- 09/2022
SWAP
Langara College (Athletics deparment)
Designed visually appealing graphics for athletic department materials, including t-shirts, posters, flyers, and stationery.​
04/2023- 10/2023
Event Staff
BC Place (Squared Talent)
Provided exceptional service by anticipating and delivering the needs of guests, regarding F&B, while efficiently restocked inventory to ensure optimal availability that enhanced customer satisfaction. Also, delivered cashiering services, maintaining accuracy to drive a positive experience for every customer.
2018- 2021
Sponsorships & Alliances Director
MasterPeace Mexico
I signed collaboration agreements with the UN, Government, and 20 Private sector companies which contributed to build the organization's reputation while securing grants, like Herman Miller Cares -USD $36,000- which resulted in the successful implementation of"Peace Neighborhoods" benefiting 120 families in vulnerability.
I also produced seven events that growth the organization’s community and commemorate important dates such as:
The International Peace Day and The International Women Day.
2017- 2018
MakeSense Mexico
Business Partnership Developer
Secured in-kind and money sponsorships including a USD$57,000 grant from Citibanamex for the Social Entrepreneurs Incubator Program. I also coordinated one weekly event to engage with the organization's community and connect the social entrepreneurs with funding opportunities.
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Mentored 2 generations of 7 social projects (34 entrepreneurs) to guide and support them in navigating the complex landscape of funding opportunities necessary to drive their impactful social initiatives forward.
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2015- 2016
Groups & Events Coordinator
The St. Regis Mexico City
Managed successfully administrative logistics for over 200 events, including contract signing, payment collection, and banquets and production requests. I coordinated banquets, florists, A/V technicians, and in-house suppliers to exceeded our guests expectations, meeting or exceeding my sales monthly forecast.
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My technical skills, a keen eye for space utilization and a deep understanding of audiovisual equipment, allow me to provide guidance and expertise to enhance the overall experience for our event attendees.
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2013- 2014
LBN Full Communication Agency
Events Production Director
Managed a team of seven junior producers and four seniors, to coordinate with clients, venues, and other relevant vendors to design the logistics of each event, developing creative proposals
proposals, budget planning and event production for more than 60 luxury brands, including Rolex, Lamborghini, Cartier, Baume et Mercier, Aston Martin, Mont Blanc, Bvlgari, and so others.
Coordinated SIAR 2014, the most prestigious event in Latin America around the high-end watchmaking industry, for 32 luxury brand exhibitors, 17 CEOs, and over 2,500 guests.
2012- 2014
Sponsorships Coordinator
2009- 2011
Deputy Director of Special Projects
Independent Consultant
Produced the largest Zombie gathering in Mexico City, with over 10,000 participants that also, donated 12 tons of food and non-perish to a food bank.
Designed and executed Sponsorship strategies for 2 International Film Festivals -Morbido Film Fest and Distrital, Cine y otros Mundos Film Festival- generating over $357,000 CAD in Revenue.
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Produced Premieres & cocktails for films like: Machotaildrop, The Art of Rap, Juan of the Dead, Dias de Gracia, la Guerrera and so others.
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Produced Perrito Fest an event that raised over one ton of supplies for local animal shelters, benefiting neglected animals.
National Employment Service (STPS)
Took the lead in producing audiovisual materials to promote our service, while successfully managed the national budget for the promotional printed materials for the State offices. One notable achievement was developing the visual strategy for "Todos somos Juárez, reconstruyendo la ciudad" (We Are All Juárez, Rebuilding the City), a campaign that showcased the resilience and unity of the community, through thoughtful storytelling, captivating visuals, and strategic execution.
2005- 2009
TV Producer & Director
BTV+ / General Motors
Produced live television programs while training instructors, technicians, and personnel in sales and communication on the intricacies of television language. I diligently worked on securing optimal locations and establishing strong contacts to support over 1,500 hours of live broadcasting.
SPONSORSHIPS
As a Sponsorships & Strategic Alliances specialist, I am driven by the knowledge that my efforts contribute to a brighter future and a more compassionate world. This dynamic field allows me to continuously expand my network, connecting with passionate changemakers and influential leaders who share a common vision
EVENTS
I seeing the joy of our attendees revel in the creative proposals and ambiance I have meticulously crafted for them, witnessing their delight. Producing events of this caliber allows me to unleash my creativity, organizational skills, and attention to detail, making each occasion an unforgettable affair
BROADCASTING
As a live broadcasting director, I learned what creativity means for real-time engagement. I learned to adapt and make split-second decisions in a fast-paced environment, which helped me become versatile and sharpen my skills in delivering messages effectively and efficiently
EDUCATION
May 2022-December 2023
Post-graduate Marketing Diploma
Langara College – Vancouver, Canada
2000 – 2005
Bachelor’s Degree in Social Communication*
Universidad Autonoma Metropolitana Xochimilco – Mexico, Mexico
* Verified International Academic Qualifications by WES
CERTIFICATIONS
GALLERY
HARD SKILLS
Microsoft Office: Excel, Word, PowerPoint Outlook
Video Editing (Avid, Final Cut Pro, iMovie)
Audio Editing (Pro Tools)
Project Management (R2, Airtable)
Adobe (Photoshop, Illustrator)
Google Workspace (Meet, Chat, Drive, Docs, Sheets)
SKILLS
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​Marketing
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Event Production and Management
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Business TV Production
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Sponsorship Management
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Budget Management
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Negotiation
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Creative Strategy Development
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Space Optimization and Stand Setup
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A/V Operation
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Fundraising and Funding Strategy